From start-up to start-scaling.

Stepping in strategise the brand position, product design, online digital and marketing communications for one of the worlds first advanced materials start-up platform leading the way as a distributed research hub focused on AI, data and product/service marketplace.

The
Challenge

Product positioning, inline with marketing strategy

Teaming with the current co-founders to understand the brand and its product market fit amounsgt its scientists, investors and broader research community.

Project At A
Glance

Overview

Involvement

Technologies used

Believe
Solution

Product/market scientific fit

Surrounded by buzzwords such AI/ML/Distribute, representation of MZ had to stand out from the noise. Boosting all 3 technologies, it wasn't easy.

Validated by the scientific community (academia/industry), many iterations were required in both pitch and presentations to determine the accurate positioning of product/market fit.

Marcoms from UX/CX perspectuve

Content is tailored per target audience. When collateral is designed it has to be put through rigorous testing, creating website, print, news, videos, banners and animated posts experiments, keeping an look out for easy to reach, quick win type

Attract, Engage,
Convert

Events, directories, good search all gain online impressions. But it isn't enough. Returning visits is what counts.

Planned dripped UX/CX. This starts with an automated greeting or walk through intercom demo. Once newly engaged, the UX (user experience) includes booking a website demo, requesting a white paper, liking or following a MZ on Linkedin or checking out the Tutorials or customer videos on YouTube.