Getting Motorcyclist into Purchasing Online

A Customers User Experience is the driving force behind increasing sales and purchases for any well-established company. The challenge for a company like Harley Davidson is that although they may have a great product line and pricing offering, getting the target users to trust, engage and make a purchase can be difficult.

These are not your typical computer savvy users, these types are customer, need to be taught the how's and where's. Consequently, enabling the power of mobile and ensuring that purchases could be made most easily whilst on the move was quite a challenge.