Omni Channel Interactive Digital Branding Solution Brand ATL Marketing
MTF approached Believe to facilitate a revamped digital identity to communicate across omni-channel and spear head the ambition to corner the Bridging Finance sector.
The Digital
Challenge
Building Relationships through Digital Omni-channel
The financial industry is known for its “conservative” and “safe” stigma, so whilst creating a brand that would sing from the roof tops we would need to tread carefully to plan a cautious and adaptive for of delivery.
Like any great brand, the usual consistency in touch points would create a continual customer loyalty whilst ensuring the potential in attracting new business.
Summary
Hipsters, Hackers and Hustlers
22
Days saved by using
Team
Digital Strategist
UX/UI Designer
Front end engineer
Account Director
Project Manager
Back end engineer
Front end engineer
QA engineer
182+
Days spent
working with the client
Our Digital Stack
Digital Strategy and Creative
Digital Technologies and Creatives decided to pull out all the stops on this one and run with for a big fluidly audacious pair of orange penguins, which are renowned for their monogamy. The fact their endurance through thick and thin and a true loyalty to its companion seemed like a perfect market fit.
Brand Development
Creating a brand from scratch was one thing, but effectively communicating through all the new main stream channels such as above the line (ATL) and below the line (BTL) could only be done by complementing the brand with collateral portraying the organisations’ ethos, drive and ambition to be the best at what they do.
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